The insurance market has become increasingly competitive over the years. With so many agents vying for the same pool of customers, you’ll need to have an edge over the competition. While some tried and true methods are always useful, here are four innovative ways to market your insurance agency.

Brand Recognition

It used to be the domain of big corporations, but even small businesses are using the principals of branding to immediately convey trust and loyalty to their clients. Nowadays, a savvy insurance agent marketing firm can help your agency by creating logos and polishing marketing materials.

Social Media Presence

Cultivating a social media presence is both necessary and rewarding in today’s business climate. Not only will you create and maintain relationships with clients, you’ll also benefit from ad costs that are relatively inexpensive and highly effective.

Online Reviews

Most customers read online reviews on social media and other websites before doing business. Although one bad review can be out of your control and detrimental to your business, you can balance that risk by encouraging satisfied customers to leave online reviews on preferred platforms. Never underestimate the importance of a good reputation.

Insurance Blogs

Blogging is a great way to increase your agency’s brand recognition while simultaneously educating your clients. You can also utilize insurance agent marketing firms that hire professional writers to create quality content to drive traffic to your website.

Insurance marketing is changing, and utilizing the newest methods will always keep you ahead of the competition.