As a business owner, you know that you can’t survive in today’s insurance market without having a website. Where many businesses go wrong, however, is thinking that just any old website will do. Clients are used to savvy apps that are visually appealing and user-friendly. They have come to view a homepage as a direct representation of the company: if the webpage is unprofessional, they assume the company is too. So to make sure your website accurately represents the quality and competence of your business, employ a professional insurance website builder.
What Makes a Good Website?
One problem many businesses face is thinking they have a good website when they really don’t. It can be hard to tell the difference if you’re not sure what to look for. A good website is:
Visually pleasing with high-quality images and design consistency
Easy to navigate users can quickly and easily find the information they are looking for
Responsive loads quickly and can be viewed well on laptops, mobile phones and tablets
Effective at converting leads it should have engaging content, call-to-action buttons and landing pages that convert visitors into qualified leads and qualified leads into customers
The best way to ensure that you have a website that attracts visitors and converts leads is to not only hire a professional web designer, but hire an insurance website builder that knows not only how to make great websites but understands the ins and outs of the insurance industry.