Three-Pronged Approach to Marketing Insurance

If you’re not using agency insurance marketing on the Internet, you’re squandering a valuable resource. Your customers are online, so you should be too, trying to reach them. Your Internet marketing strategy should take a three-pronged approach.

Social Media Presence

With the average American spending 37 minutes on social media per day, social networking is the most prominent online activity in the United States. Fifty-six percent of Americans, across all age demographics, have at least one social media profile, and many have more than one.

User-Friendly Web Design

You probably already know the significance of first impressions, but did you know that 48 percent of customers report that a company’s trustworthiness is enhanced by the design of their website? Your website can be a powerful lead generating tool if it is designed with the user in mind. It should be easy to read and navigate, and it should function on all different devices and screen sizes.

Search Engine Optimization

You may have the most informative, well-designed, user-friendly site on the web, but it will do nothing to promote your business if people can’t find it. This is accomplished by including specific keywords that search engines are programmed to recognize.

This three-pronged approach is the foundation on which a successful agency insurance marketing strategy is built. It will help to direct people to your business and keep them there, increasing leads and growing your business.

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